BILLBOARDS
BY REAL PEOPLE

Installation of The Artist and Politics: A Statement (1970), Donald Judd/Judd Foundation
For Freedoms, 2020 Awakening Billboard Campaign, St. Louis, Missouri
Donald Judd Text © 2020 Judd Foundation
Video: Bryan Dematteis © 2020 Judd Foundation
@juddfoundation @forfreedoms @fovealmedia #The2020Awakening

Inspire Voter Turnout for the 2024 Elections!

We’re mobilizing a nationwide billboard campaign to inspire voter turnout, particularly targeting non-voting or hesitant or disillusioned individuals, women, small business owners of mostly POC and young voters in rural America.

What We Aim to Achieve:

  • Tackle voter apathy.
  • Strengthen the pillars of our democracy.
  • Avert the threat of a power grab.

This is your call to action!

This image has an empty alt attribute; its file name is apathy.jpg

Calling All Creative Minds: The ‘Winter in America’ Contest

Are you a creative thinker, a passionate activist, or simply a citizen concerned about the future of our democracy? We need your help in crafting compelling messages that will inspire voter participation across the nation.

Your Words Can Make a Difference!

The 2024 elections are a pivotal moment for our country. Your creative slogans, sentences, or messages could be the key to motivating voters nationwide. Submit your ideas, and you could see your words featured on digital billboards, encouraging thousands to make their voices heard at the polls.

Your Support is Crucial: Funding the Campaign

Every contribution brings our vision closer to reality. By donating to the ‘Winter in America’ campaign, you’re not just supporting a cause – you’re championing democracy. Your donations will fund the digital billboards that will carry our collective message across the country.

March: Voter Registration Drive

  • Message: “Register Today, Decide Tomorrow.”
  • Focus: Concentrate on getting people registered to vote. Provide information on how and where to register.

April: Combatting Misinformation

  • Message: “Truth Matters, Vote Informed.”
  • Focus: Focus on the importance of being well-informed and not falling for misinformation or extreme rhetoric.

May: Engaging Young Voters

  • Message: “Your Future, Not Theirs!”
  • Focus: Specifically target young voters, emphasizing that their future is at stake in this election.

June: Empowering Disenfranchised Voters

  • Message: “Reclaim Your Vote!”
  • Focus: Address those who feel disenfranchised or affected by gerrymandering, encouraging them to take back their democratic power.

July: Independence and Democracy

  • Message: “Independence Means Voting.”
  • Focus: Tie in the theme of Independence Day with the importance of participating in democracy.

August: Targeting Rural Areas

  • Message: “Vote Alone, End Misogyny.”
  • Focus: Address rural women, emphasizing the privacy and power of their vote against misogyny and extreme views.

September: Breaking Down Partisan Barriers

  • Message: “Beyond Red and Blue, Vote You.”
  • Focus: Encourage voters to think beyond party lines and vote based on issues and personal beliefs.

October: Final Push for Decision

  • Message: “Decide for Democracy, Not Fear.”
  • Focus: Make a final push for the undecided and independents, urging a vote for democracy and against divisive politics.

November (Election Day): Call to Action

  • Message: “Today: Vote, Shape Tomorrow.”
  • Focus: A final, urgent call to action on Election Day, reminding everyone to get out and vote.

November (Early): Get Out The Vote

  • Message: “Your Vote Stops Extremism.”
  • Focus: In the final days leading to the election, emphasize the power of voting to stop extreme political agendas.

TARGETING

Map of Pivot Counties

Media and political observers sometimes refer to these counties as swing counties.

Pivot Counties are the 206 counties nationwide Ballotpedia identified as having voted for Barack Obama (D) in the 2008 and 2012 presidential elections and Donald Trump (R) in 2016. Media and political observers sometimes refer to these counties as swing counties.
  • 181 Retained Pivot Counties across 32 states: Trump won these counties with a median margin of victory of 13.2 percentage points.
  • 25 Boomerang Pivot Counties across 16 states: Biden won these counties with a median margin of victory of 3.4 percentage points.

Watch, Read, Listen

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